Apple, the preferred brand of high salaries
If, in the years 1980 to 2000, Apple was the symbol of the hippie-techno-contestaires who opposed the dominance of Microsoft and its Windows, those days are over. A study by Forrester Research Agency has prepared the sketch of the workers who use Apple devices (Mac, iPhone or iPad) in a professional setting. The result obtained from 10 000 employees in 17 countries, is unambiguous: 43% of those whose incomes exceed $ 150 000 using a device designed in Cupertino.
Can we expect a cheaper iPad?
More study falls in income, the owners have many months. They are only 27% in the salaries of 100,000 and 149,000 dollars and 23% from 99 999 to 50 000 dollars. The positions held by customers of Apple confirm the analysis of Forrester. Senior executives are 41%, managers and employees represent respectively 27 and 14%. Is this good news for Apple? Certainly, since the position desired by Steve Jobs was the high end. It is also a paradox. With the strategy now seeks to become the tool for teachers and students, the company will take the risk of developing a range accessible without being low cost.
The rumor of an iPad “light” could raise even if, currently, a premium version with a HD display is expected. Unless a stock iPad 1 and 2 be “sold off” after the launch of the iPad 3 for students and teachers. Response in a few weeks …
January 27, 2012
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